We don’t renovate spaces, we transform them.

Our History

26 Years of Crafting Spaces

Guideline was founded 26 years ago with a vision to blend elegance and functionality in design. Starting from a small studio in Dubai, we’ve grown into a multi-location practice, delivering over 1,200 projects across residential, commercial, and cultural spaces. Our commitment to quality and innovation has earned us a trusted reputation in the industry.

Discover More

Our services

Explore our services and see how we bring creativity and expertise to every project

Design-Build Projects

A full turnkey solution from concept to completion.

We manage every aspect — ensuring precision, efficiency, and harmony across design and execution.

Design to Execution Planning Budget & Procurement Management Authority Approvals & Compliance 2D/3D Space Planning and Visualization Theme Development & Mood Boards Furniture & Material Selection On-site Supervision & Quality Control Post-Handover Maintenance Timeline & Milestone Management Full Fit out Contracting

Reach Out To Us

Fit-Out Execution, Custom Joinery & Furniture

Precision-crafted, tailor-made joinery solutions for refined interiors.

Our in-house joinery team combines traditional craftsmanship with modern techniques to deliver seamless and luxurious finishes.

Built-in Wardrobes & Walk-in Closets Vanities & Bathroom Joinery Custom Kitchen Cabinetry & Pantry Units Reception Counters & Desks Wall Paneling & Feature Walls Display Units & Shelving Acoustic Paneling & Ceilings Lighting & Automation Integration Bespoke Furniture Design Upholstered Furniture Turnkey Interior Packages Luxury Villas & Apartments Majlis & Family Living Areas Renovations & Extensions

Reach Out To Us

Interior Design

A well-designed space is more than just aesthetics

From thoughtfully curated spaces to premium finishes, we craft interiors that blend style, comfort, and timeless elegance.

Concept Design & Space Planning Architectural Layouts & Detailing Interior Styling & Theme Development Lighting & Acoustic Design Sustainable Design Integration Furniture & Material Selection 3D Visualization & Renderings

Reach Out To Us

Project Management

Delivering projects on time, within budget, and at the highest standard.

Our dedicated project management team ensures every detail is planned, coordinated, and executed with precision. From the initial kickoff to handover.

Project Planning & Scheduling Cost Control & Budget Management Procurement & Vendor Coordination Authority Approvals & Compliance Quality Assurance & Risk Management Site Supervision & Progress Monitoring Timely Handover & Aftercare Support

Reach Out To Us

Our Projects

Explore our curated collection of inspiring projects designed to elevate everyday living.

View All Projects

Our Process

How our projects are executed – From idea to a masterpiece with a clear and fun process

Step 1 2 3 4 5

Step 01

Exchange ideas , consultation and project analysis

We begin by listening. Every project starts with a conversation, about your vision, your needs, and how you live or work. This is where ideas take root.

Step 02

Concept design , Design development & working drawings

Our design team transforms insights into visuals. Mood boards, material palettes, and spatial layouts come together to form a clear design direction that reflects your personality and purpose.

Step 03

Planning & Approvals

Behind every great design is great planning. We handle drawings, documentation, authority approvals, and site coordination, ensuring every element is aligned before execution begins.

Step 04

Craftsmanship & Execution

With our in-house joinery and trusted trades, your space begins to take shape. We oversee every detail with precision — from structural works to the final coat of paint.

Step 05

Handover & Aftercare

Once everything is in place and polished, we walk you through your completed space. We remain by your side post-handover, ensuring every detail lives up to expectation.

What Sets Guideline Apart

(01) Excellent Quality and services – We Build to Last

+

-

We don’t just finish projects we craft spaces that stand the test of time. Every detail, every joint, every finish is a reflection of our craftsmanship. Our obsession with precision ensures your space is not just beautiful, but built to endure.

(02) 26 Years of Proven trust

+

-

You can’t buy trust, you earn it. For over 2 decades, we’ve built long-term partnerships grounded in transparency, consistency, and integrity. Clients return to us not just for results, but for peace of mind.

(03) Value Driven Pricing

+

-

We believe in fair pricing without compromising on quality. Our cost-effective solutions are designed to maximize your investment while maintaining the highest standards.

(04) In-house facility

+

-

Our manufacturing and production facilities are equipped with modern technology-driven machinery to enable the production of quality finishes.

(05) On Time Delivery

+

-

We understand the cost of delays, so we don’t allow them. Our disciplined project management and streamlined processes ensure that deadlines are not goals, they’re guarantees.

(06) After-Sales Support & Maintenance

+

-

Our relationship doesn’t end at handover. We offer dedicated after-sales support and maintenance services to ensure your project continues to perform beautifully and reliably.

I want to thank you all, from management to engineering and the team for the professional service we received.
We are highly satisfied about the result and happy that we could do this together.

Your patience, professionalism and quality we’ll push us to contact you again for future projects.

Have a great day!

Luca and Silvia

Excellent service from beginning to end. The project team was responsive, creative, and committed to delivering on time. We’re beyond satisfied and will definitely recommend you to others.

Ahmed Amin

We’ve worked with many companies before, but this level of furniture quality and service is rare. Every item was perfectly fitted and finished.

Villa Owner