FIRM OVERVIEW

Since 1999,

Guideline Interiors (GLI) has earned a strong reputation for delivering exceptional design services within the interior fit-out industry. The talented and passionate founding team of GI began by turning small-scale concepts into successful, well-executed projects.

As our clients’ trust in us grew, we began working on larger and more prestigious projects. In 2001, with rising demand in the UAE for interior design services, GI launched its first design office in Dubai, complete with advanced infrastructure that supported every key stage of the interior design process. This move marked a major milestone in our goal to enhance both our service quality and design objectives, enabling us to deliver well-executed, high-quality results to our clients.

We continuously strive to refine our methods and achieve the highest standards of craftsmanship and project efficiency. Our team brings a high level of expertise across a variety of fields, ensuring that every part of a project – from planning to delivery – is seamless and professional. We work closely with architects and designers throughout all stages of a project, ensuring each client receives a unique, tailored solution that reflects their needs.

OUR PHILOSOPHY

We believe that a well-designed interior should not only serve its function but also capture the personality and aspirations of those who use it. Great design, in our view, combines three core inspirations: personality, functionality, and originality. At GI, we’re committed to pushing creative boundaries, never compromising on quality or standards.

Each of our projects is seen as an opportunity to create a space that inspires – a poetic vision of the world that brings a tangible emotional connection to the interior. We approach every project with deep research, studying both social and historical contexts to deliver truly personalised environments.

Since 2008, GI has been a proud member of APID (Association of Professional Interior Designers), aligning with its ethical standards and contributing to the advancement of the interior design industry in the UAE and beyond.

Our Approach

Our approach is rooted in a clear understanding of each client’s needs, transforming their vision into reality in the most cost-effective way without compromising on quality or durability.

We offer comprehensive services backed by expert workmanship – from value engineering and procurement to site supervision and project management. Our team follows a systematic method to ensure every client receives exactly what they envisioned.

GI begins each project with detailed site surveys and planning, then brings in our experienced design development team to finalise requirements. We propose the best strategies and timelines to complete each project within budget while meeting technical standards.

This disciplined approach has helped us maintain consistent project delivery and build strong, long-term client relationships. Over the years, we’ve also developed a trusted network of subcontractors, specialists, and suppliers who contribute to the high standards our clients expect.

26+

Years of Experience

1200+

Projects Completed

1M+ Sq.ft

Interior Space Designed and Delivered

8,000+

Cups of Coffee That Fueled Our Creativity

Interior Design & Fit-Out Expertise

With over 26 years of experience and a multidisciplinary approach, we have built a reputation as one of Dubai’s most trusted names in interior design and fit-out.

From iconic high-end concepts to practical, multi-functional spaces, we craft innovative solutions that turn ideas into extraordinary realities. Our team is driven by passion, precision, and the pursuit of perfection.

Sustainability with Purpose

We believe great design should also be responsible.

Our mission is to deliver future-ready, sustainable solutions that respect the environment while meeting your needs. From expert consultation to technical support and complete project execution, we ensure quality, efficiency, and client satisfaction every step of the way.

Affordable Excellence

We understand that every project is an investment.

Our structured, multi-phase approach keeps your project within budget and on schedule—without compromising on quality. We focus on cost optimization, smart planning, and flawless execution to bring your vision to life on time, every time.

Recognized & Award-Winning

We take immense pride in the work we do and the relationships we build.

Over the years, our commitment to excellence has been recognized through multiple awards from respected industry and government organizations. Each project we deliver is more than a job—it’s a partnership built on trust, creativity, and results that exceed expectations.

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